Top 10 Most Followed Instagram Accounts in the World in 2023

Social media has completely changed the way we connect and communicate with one another in the modern digital era. With more than a billion active users worldwide, Instagram stands out among the many platforms that rule the online landscape as one of the most well-liked and influential ones. It’s quite fascinating to look into the top 10 most followed Instagram accounts in the world as we delve into the world of Instagram fame.

Instagram has developed into an ideal platform for content creators, celebrities, and brands to amass a sizable following thanks to its visually appealing content and user-friendly interface.

These accounts have a phenomenally large following because of the followers they have drawn in with their engaging content, likable personalities, and distinctive viewpoints.

RankUsernameAccount ownerNo. of Followers
1.@cristianoCristiano Ronaldo585 million
2.@leomessiLionel Messi461 million
3.@selenagomezSelena Gomez415 million
4.@kyliejennerKylie Jenner388 million
5.@therockDwayne Johnson376 million
6.@arianagrandeAriana Grande368 million
7.@kimkardashianKim Kardashian353 million
8.@beyonceBeyonce306 million
9.@kimkardashianKhloe Kardashian304 million
10.@justinbieberJustin Bieber287 million
Top 10 Most Followed Instagram Account List in the World

Top 10 Most Followed Instagram Accounts in the World

Here is a list of the top ten most followed Instagram accounts in the world in 2023. Discover the top 10 accounts by scrolling down. They include football players, musicians, and fashion influencers.

#1. Cristiano Ronaldo

Cristiano Ronaldo: top most followed Instagram accounts

Cristiano Ronaldo is a name you’ve probably heard if you’ve ever touched a football. He is a Portuguese football player and the most followed individual user on Instagram.

His page had more than 585 million followers as of May 2023. He is one of the greatest footballers the world has ever seen, playing forward for Juventus and serving as the captain of the Portuguese national team. His feed contains few surprises.

There are a ton of photos of his family, pictures of him playing football, and photos of him enjoying life in general. Additionally, Cristiano Ronaldo was the first on Instagram to reach 200 million followers. Football fans from all over the world and those looking for motivation follow this profile.

#2. Lionel Messi

Lionel Messi: second most followed Instagram accounts

Lionel Messi comes next on our list of the most followed Instagram accounts worldwide. Football player Lionel Messi is the captain of the Argentinian national team and a forward for the Ligue 1 club Paris Saint-Germain.

He is a recognized sports icon around the world and has a startling 461 million Instagram followers. His Instagram is jam-packed with pictures of him having fun, an odd assortment of family photos, and details about other events he attends.

To the dismay of his fans and the media, Leo Messi maintains a low public profile and rarely discusses personal events.

#3. Selena Gomez

Selena Gomez: third most followed Instagram accounts

Selena Gomez comes in at number three on our list with a total of 415 million Instagram followers. She is an American musician and the founder of Rare Beauty.

Her account features typical selfies, photos of herself at events, and images of her friends, but it also contains a few political posts about issues like women’s rights. In addition, she used to encourage followers to educate themselves on the value of mental fitness by speaking openly about mental health.

Selena Gomez has always been in the public eye, and the social media age is no different.

#4. Kylie Jenner

Kylie Jenner: fourth most followed Instagram accounts

The fourth most-followed Instagram account in the world belongs to fashion influencer and most-followed celebrity Kylie Jenner. She is American and has an incredible 388 million followers. There are more than 6800 posts on her account.

She is well-known for her lucrative cosmetics company, Kylie Cosmetics, as well as for other brands like Kylie Skin, Kylie Swim, and Kylie Baby. With numerous pictures of her baby and her partner, her Instagram account primarily highlights her professional and personal life. For skincare and cosmetics, one can follow her. She once held the top spot for the most-liked Instagram post, and with two posts, she is still in the Top 20.

#5. Dwayne Johnson

Dwayne Johnson: fifth most followed Instagram accounts

The actor and former WWE champion Dwayne Johnson came in fifth place among Instagram users with the most followers. On Instagram, he is followed by 376 million followers. Even though he first gained notoriety through wrestling, all of his most recent endeavors have been in the film entertainment industry, which really fits him.

His followers can get a behind-the-scenes look at his life and career, which is primarily focused on body fitness and his upcoming projects because he consistently shares interesting and inspirational content.

#6. Ariana Grande

Ariana Grande

Ariana Grande, a global superstar, is another musician on the list of the top 10 most followed Instagram accounts in the world. With 368 million followers, she holds down the sixth position on the list.

She is an American singer and songwriter best known for her hits including The Way, 7 Rings, In My Head, Focus, Break Free, and others. In addition, Ariana is well known for her cosmetics company, REM Beauty.

Her personal life is partially revealed in her 4,980+ Instagram posts, which also serve to promote her aforementioned cosmetic company. The Grammy-winning singer and The Voice coach has had a few exciting years that have kept fans interested. Pictures of her performing, interacting with other celebrities, and general depictions of living the life of a pop star are all over her feed.

#7. Kim Kardashian

Kim Kardashian

It comes as no surprise that Kim Kardashian, one of the most recognizable faces in the world, is among the top ten. Kimberly Noel Kardashian, a media personality and businesswoman, came in seventh spot on this list.

She has 353 million Instagram followers and has shared more than 5,840 posts to date. She established the Shapewear company “Skims” in 2019 and the fashion boutique chain “Dash” from 2006 to 2018.

Her Instagram feed combines personal and professional posts about her family and various brands, including her clothing line and cosmetics.

#8. Beyonce


Beyoncé is without a doubt one of the most famous and successful recording artists of all time.

Her account is followed by 306 million followers, and she has posted more than 2,060 posts. She is renowned for her mesmerizing performances and stunning visuals, and she applies the same caliber of excellence to her Instagram account.

Beyoncé mainly posts pictures of herself, glimpses into her personal life, and stunning professional images from photo shoots and music videos. She frequently makes use of the platform to give sneak peeks at upcoming projects and reveal parts of her creative process.

#9. Khloe Kardashian

Khloe Kardashian

Khloe Kardashian is a reality television star, model, and businesswoman. She first gained notoriety on the reality TV program “Keeping Up with the Kardashians” and has since made appearances on spin-off programs and in several fashion advertisements.

Khloe Kardashian has shared 4,240+ posts so far, most of which are about her personal life. She has 304 million followers on Instagram. Her professional and personal lives are showcased on her Instagram account.

She uses the platform to advertise various goods and causes while sharing updates about her family and personal interests. In addition, Khloe Kardashian uses her Instagram account to interact with her fans and promote her various business endeavors as well as a channel for her brand.

#10. Justin Bieber

Justin Bieber

Justin Bieber, a Canadian singer who is unquestionably one of the biggest pop stars in the world, concludes our list of the top 10.

He possessed 287 million Instagram followers. He has over 7,400 posts on Instagram, the majority of which are from his live performance.

Scooter Braun, an American record executive, made him aware of him in 2008. In 2009, Braun signed him to RBMG Records. In 2010, Bieber issued his debut album, My World 2.0. Some of his best songs include Sorry, Baby, Stay, Confident, 2U, and Let Me Love You. He frequently posts about his daily activities, making it easy to follow his personal life. Additionally, he occasionally includes amusing photos of himself and his friends.

Bottom Line

The most popular accounts on Instagram belong to a variety of people who have amassed sizable followings by enthralling their followers, where an extensive number of followers is viewed as a sign of popularity and influence. These top 10 Instagram accounts serve as a testament to the limitless potential of social media and its ability to reshape our digital world with its capacity to inspire, entertain, and connect with millions of people.

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