In today’s competitive business world, using search engine optimization (SEO) is crucial for your online presence, especially in a vibrant city like Dubai. If you haven’t embraced SEO yet, you’re missing out on a valuable tool that can significantly improve your online visibility. But here’s the question: should you handle SEO in-house or consider outsourcing SEO services in Dubai?
In this comprehensive guide, we will explore the many benefits of outsourcing, particularly for smaller businesses in the UAE.
Understanding SEO Outsourcing
Outsourcing SEO services might sound complicated, but it’s essentially a partnership between your business and an external SEO agency. Your business remains the face of your brand, while the SEO agency works behind the scenes to improve your online presence. This approach ensures that your clients, who interact directly with your business, aren’t overwhelmed with information about your various partnerships.
Now, let’s explore why outsourcing SEO in Dubai can be a game-changer for your business:
1. Keeping Up with Industry Changes
The SEO landscape frequently transforms with every Google algorithm update, as these changes directly impact search engine result pages (SERPs). By delegating SEO tasks to SEO partners in Dubai, your business can benefit from their ongoing awareness and understanding of such updates. These partners can strategize, manage, and position your business optimally in response to these changes.
For smaller teams with fewer resources, it’s common to overlook or miss out on critical updates. An SEO firm prioritizes staying informed about marketing developments as a significant part of its operational model.
When your business lacks expertise in these areas, you can leverage the support of expert SEO services. With a larger workforce, these partner agencies can assign more staff to refine processes and strategies, thereby enhancing your business’s overall quality and efficiency.
2. Ensures Ethical SEO Practices with White Hat SEO
In-house employees might unintentionally use black hat SEO strategies due to limited understanding and resources. However, this is not an issue with SEO firms. A reputable SEO company will always prioritize legitimate practices. While black hat SEO could provide immediate results, it can negatively impact your ranking over time. Conversely, white-hat SEO offers the following benefits:
Increased Organic Visibility: Websites using valid white hat SEO techniques may not see immediate results. However, once they achieve a top position in the search engine rankings, they tend to maintain that position for a prolonged period.
Safeguarding Business Reputation: The risks associated with black hat SEO can be severe, potentially leading to penalties for your website. Imagine the damage to your business’s reputation if customers found out. Be fully compliant with search engine guidelines. White hat SEO strategies pose no threat to your reputation.
3. Reducing Costs and Increasing ROI
At present, you might be employing one or more full-time staff. Despite their commitment, they may lack the specific expertise required to enhance your SEO. This implies a continuous expenditure on salaries, employee perks, office supplies, workspace, and other associated costs. However, consider eliminating these expenses by outsourcing SEO services in Dubai. This not only delivers superior quality work on a part-time contractual basis but yields better results.
When comparing the hourly cost of an SEO agency to an in-house team member, the agency does appear more expensive. However, their performance offsets this cost as they deliver measurable results and increase revenue, debunking the notion that agencies are a more expensive option for your business.
Partnering with an external entity is less binding and risky than hiring your own employee. If the work quality is substandard, you can terminate the relationship anytime. Additionally, the ongoing training costs are not your responsibility.
Finally, if your account manager departs from their firm, another expert will promptly replace them, saving you the hassle and resources needed for recruitment.
4. Avoid Google Penalties
Google’s updates are quite regular, and should the search engine giant detect non-compliance with its rules on your website, you might be subject to penalties. This can negatively affect your website, potentially resulting in long-term consequences. The recovery period for your website may also be significantly lengthy.
There are many situations where your website may fall foul of Google penalties. For example, if your content is not unique, if there’s an over-saturation of keywords or links, or if duplicate data is present on your site. These factors could serve as warning signs for Google to sanction your website. Here, the role of an SEO agency becomes pivotal. They ensure that your content and links align with Google’s stipulations.
A recent research suggests that websites penalized by Google experience an average decline of 50% in their organic search traffic. The impact of Google penalties on your search engine ranking can be dramatic. Collaborating with an SEO firm in Dubai that regularly audits your website can help you avoid such penalties.
5. Expertise and Knowledge
In-house marketing teams often have a basic understanding of SEO but aren’t specialists in executing the necessary tasks to develop a highly effective strategy.
In contrast, SEO agencies are equipped with experts who exclusively focus on SEO – they:
Stay current with the latest updates
Work productively and efficiently
They consistently deliver better results than those without their specific expertise
Their experience, gleaned from working with various clients, gives them firsthand knowledge of the real-world consequences of the strategies and tactics they’ve implemented. These experiences give them numerous opportunities to fine-tune their work and enhance their abilities.
Conversely, your in-house teams mainly operate on a trial-and-error basis, which tends to be more time-consuming and less likely to yield high-impact results.
Moreover, if there are mistakes or your SEO performance isn’t up to par, an agency can quickly identify what’s going wrong and rectify it. They will also evaluate your specific situation and choose the strategy that will provide the most advantages for your business.
Opting to outsource SEO services in Dubai for your enterprise is a smart move. It allows you access to expert advice for a successful strategy and frees up your valuable time to focus on other crucial
tasks. Moreover, when you delegate this task, you receive more than just a service. You gain professional insights that can foster your website’s long-term growth and achieve the results you desire.
If you’ve been contemplating hiring someone for SEO outsourcing, hopefully, this blog post has shed light on your decision-making process. Don’t hesitate – embark on your outsourcing journey today.