When it comes to fashion, some people love every part of it – the choice, the evolution, the opportunity for expression. Others find the idea of creating their own looks and outfits daunting, even overwhelming at times.
Following constantly changing trends or picking up individual clothing ad hoc can only add to the pressure when creating outfits. Instead, the best way to feel confident you will always look your best is to develop a “signature style”.
By taking time to consider what type of clothing suits you, putting together great new outfits can be made easy. Knowing your colors, your fit, and your fashion personality allows you to buy, and wear, new clothes with confidence.
Some people look great in close-fitted clothes and understated colors, while others are at their best in big, bold items. Are you a designer flared jeans kind of person, or more at home in knitwear and corduroy?
Don’t worry, finding your signature style is not as complicated as you might think. This is our simple guide to creating a timeless style that works for you.
Finding your style
There are several factors to consider when searching for your signature fashion style. These include your physical appearance, the environments you move in, and even your personality and ethics.
The easiest way to begin the process is to look at each of these factors individually.
- Know your shape
Are you tall, short, stocky, or skinny? Are your shoulders broad, your calves bulky, or your limbs long?
Different cuts and garment types complement and flatter different types of bodies. Spend time trying different styles and shapes of tops, trousers, and other items to see what works best for you.
- Prepare for your life
Does your job or social life require regular formal wear, or do you move in more casual circles most days? What sort of outfits are you likely to wear most often, or what do the people around you generally wear?
- Remember the weather
There’s little point forging a signature look only to find yourself too cold, too hot, or too wet each day. Think about the weather where you live and how much time you’re likely to be outdoors before choosing your clothes.
- Look for inspiration
One of the easiest ways to find a style is to search for someone else who has one you like. While nobody wants to copy completely, there’s no harm in taking influence from a personal fashion icon, or icons. Much like you would do if you were looking for inspiration on what to do with your hair or facial hair. Outside influence is incredibly important.
- Choose complementary colors
There are colors and shades already on your body that you can use to help guide fashion choices. Test what hues and fabrics best complement your skin, eye, and hair colors, then lean into that palette.
- Celebrate your personality
Your clothes can help you feel comfortable, confident, and fit in, but they’re also a reflection of who you are. Whatever style you choose, it should make you feel like you, whether that’s loud and daring, or calm and cool.
It’s this final element that puts the “signature” on your signature style and allows you to be uniquely you. Whether it’s choosing ethical materials, celebrating your differences, or showing your allegiances, your fashion tells people a lot about you.
Taking the time to discover what styles, colors, and cuts suit your body and lifestyle will help you shop confidently. Finding what fashions best reflect who you are as a person will help you live with freedom and self-belief.
Once you’ve found and tested your signature style, you can enjoy creating new outfits to show it off each season. The latest fashion trends can be incorporated, dismissed, or customized to suit your style as they come and go.
When you walk into a room, wherever you are, you’ll know you look great, and that you look like you. There’ll be no more wasting cash on clothes that don’t work for you or falling foul of fashion faux pas.
So, are you ready to take the plunge and find your signature style?

