Instead of spending hours hunting down ad spaces and negotiating deals, you wish for a tool that could do all those boring things for you. A tool that allows you to show your ads exactly to the right audience.
The tool you are looking for is a DSP (Demand-Side Platform).
Benefits of Demand Side Platform for You
Now you may be wondering, pondering: What is a DSP? Demand-side platforms are designed to make the process of purchasing ad space much easier and more efficient. Instead of managing every detail manually, a DSP automates the process, helping you place your ads where they will give you the most profit.
What is a DSP?
In simple terms, a demand-side platform is a technology that allows marketers and advertisers to buy ad space across various websites and apps effortlessly and wisely.
Wondering how it really works? Well, you set up your:
- campaign goals,
- target audience, and
- budget within the DSP.
Next, the platform then takes over, automatically finding and purchasing the best ad spots in real time. Based on the data you provided, a demand-side platform does what it takes to display your ads to the people most likely to be interested in your product or service.
A Demand-Side Platform in Action
Let’s get back to yoru fitness app that you are promoting. You tell the DSP you want to target health enthusiasts. The demand-site platform then scans numerous websites and apps, bids on the best ad spaces, and places your ads where they are most likely to get noticed by people who are passionate about fitness. This is as simple as that.
The Function of a Demand-Side Platform: How a DSP Works for You
This is how a DSP makes your advertising easier:
Demand-Side Platform Step #1: Set Your Goals
Decide what you want to achieve with your ads. For example, you might want to get more app downloads or drive people to your website. Set your budget – how much you want to spend.
Demand-Side Platform Step #2: Define Your Audience
Tell the DSP who you want to reach out to. For your fitness app, you might choose people interested in health and fitness, or those who use workout apps. You can specify details like age, location, and interests.
Demand-Side Platform Step #3: Upload Your Ads
Add your ad materials (like banners or videos) to the DSP. These are the ads that will appear across different websites and apps.
Demand-Side Platform Step #4: Automatic Bidding
The DSP finds the best places to show your ads and places bids on them.
Demand-Side Platform Step #5: Ad Display
Your ads start appearing on websites and apps that match your target audience. This means people who are interested in fitness will see your app and hopefully download it.
Demand-Side Platform Step #6: Track and Adjust
The DSP tracks how well your ads are performing – how many people are clicking on them and downloading your app. You can see these results and make changes if needed to improve your campaign.
